To mobilize support and voluntary contribution to the work we wish to perform, we need the active help of people who are motivated and show interest in community projects, not only at the urban levels but also at the grassroots levels, those who are the actors for the implementation of any program/project and those who are the beneficiaries. Those who have strong link with the community groups often work in areas where government aid does not reach.  They will be a part of our public relations landscape, and will be directly involved in cultural management.